Earlier this summer, GroupM’s Mindshare ran a study which found that Americans are planning to spend more time outside this year, particularly in these warmer months. Not Earth shattering, I know.

OOH and its more recent technologically-enabled and data-driven cousin DOOH are in the midst of a ‘re-imagining’ by marketers. The sheer technological innovation, availability of locational and mobile data, and omni-channel environment has given marketers new ways to make the most of this exciting not-so-new medium. Craig Benner, CEO of Accretive Media tells us how.